March 1st, 2017
February was an okay month. The films that missed expectations were mostly balanced by the films that were pleasant surprises. Unfortunately, last February was amazing as Deadpool dominated the chart, so 2017 has fallen further behind 2016 and 2016’s lead is now about $100 million. It is not so bad that a good March won’t help 2017 back into the lead. Will that happen? We have some good news and some bad news. Good news: Every week there is one movie that has at least a shot at $100 million. Two of them, Logan and Beauty and the Beast, could reach $200 million or a lot more. Bad News: last March, both Zootopia and Batman v Superman: Dawn of Justice earned more than $300 million. That’s a really powerful one-two punch and I don’t think we can replicate that this time around. On the other hand, last March, the third best film of the month was 10 Cloverfield Lane, while there were four films that were expected to open wide that earned less than $10 million at the box office. 2017 likely won’t be as good at the top, but I also don’t think it will have as many bombs either. If Beauty and the Beast reaches the very high end of expectations, then 2017 could even close the gap with 2016 entirely. I’ll be happy getting halfway there.
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November 5th, 2013
Twilight came out in 2008 to a mixture of high buzz and abject horror. There were a lot of people who were major fans of the book series by Stephenie Meyer, while others consider Stephenie Meyer the worst author of all time. That might be a bit harsh. The first movie opened with mixed reviews, but smashed through all expectations with nearly $200 million domestically. A year later, New Moon came out and despite earning just 27% positive reviews. That's awful any way you look at it, but even so, it earned nearly $300 million at the box office. Clearly this franchise is critic-proof and I'm under no delusion that any of my criticisms will stop anyone from buying this 10-disc Blu-ray box set. I'm so convinced that no one will change their minds over my opinion of the movie that I'm going to keep that portion of the review to a minimum and concentrate on the extras instead. After all, anyone interested in this box set has already made up their mind about the movie and just want to know if this box set has enough extras to be worth the price.
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October 1st, 2013
October is an awkward month. It sits between the dumping ground that is September and November, the unofficial start of Awards Season / holiday blockbuster season. For the most part, September was stronger than average for the month and there's reason to be optimistic going forward. After all, box office success tends to feed on itself, as does box office struggles. That said, there are not a lot of sure hits over the coming four weeks. Of the nine or ten films opening wide this month, only Gravity has a better than 50/50 chance at $100 million. Captain Phillips could have a shot at the century mark, but only if it becomes a serious Awards Season player. Its early reviews suggest that could be a possibility. Last October, there were two films to reach the $100 million mark, Taken 2 and Argo. On the other hand, pretty much everything else that opened that month crashed and burned. While this October doesn't have as strong a top end, it will hopefully have much better depth.
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November 1st, 2012
October was pretty good with a few films really crushing expectations, which made up for the few duds that opened at the end. 2012 gained about $100 million over 2011 during the month of October. We really needed this success and hopefully November will continue this push forward. However, November is a bit of a weird month. There are five weekends, but only eight true wide releases, half of which open on the Thanksgiving long weekend, leaving the other four weeks with just one true wide release each. There are a couple others opening in the semi-wide level and another opening in limited release with a planned wide release, but even so, it is not a busy month. That said, it is a case of quality over quantity. There are four films that are pretty much guaranteed to reach $100 million, one of which should reach $300 million. By comparison, last November only produced one $100 million film. Granted, that film was The Twilight Saga: Breaking Dawn, Part 1, which made nearly $300 million, which is a huge number no matter how you look at it. But this year, The Twilight Saga: Breaking Dawn, Part 2 should top that number and with the other $100 million movies pulling in more than $400 million combined, it should be a very profitable month at the box office.
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